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In the more than 20 years the world has been dealing with the HIV/AIDS epidemic, a large amount of resources have been dedicated to prevention programs aimed at persuading people to use protection during sex, though very little time has been spent determining whether these messages are packaged in the most effective way to increase condom use. Associate Professor of Psychology Dolores Albarracín has received more than $3 million from the National Institutes of Health to identify and create ways to reach even the most reluctant audience.

“There is the possibility when you are designing a program that it does not reach the audience that it really needs to,” Albarracín says. “Often, those who don’t really need the message are the ones who will read it, because people generally like to read information that confirms what they already believe, while those who are at risk of contracting HIV/AIDS won’t read the information because they don’t want to deal with the threatening situation of having to change.”

In collaboration with the Alachua County Health Department, Albarracín and her 30-member research team are in the process of exposing more than 1,100 participants to HIV/AIDS prevention materials and observing which are most attractive and effective. The group also is analyzing 3,000 articles and 200 prior studies on the success of previous HIV intervention programs. They hope to identify the conditions that increase participation in intervention programs and to design new messages that have the potential to attract the unreachable and influence their actions.

Dolores Albarracín

“I have a strong commitment to applying psychological theory to anything that would benefit society, and have concentrated my efforts in modifying behaviors that pose risks to health.”

— Dolores Albarracín

The five-year project, which Albarracín began in 2002, is an offshoot of her career-long research interest in the cognitive and motivational underpinnings of judgment and behavior change. Her dissertation work, which she defended in 1997 at the University of Illinois at Urbana-Champaign, investigated the specific cognitions people form when asked to discuss a particular topic while distracted by an unrelated memory from the past. Albarracín said she decided to pursue HIV/AIDS research because it was a way to complement her PhDs in both social and clinical psychology.

“I have a strong commitment to applying psychological theory to anything that would benefit society, and have concentrated my efforts in modifying behaviors that pose risks to health,” she says.

Albarracín says she is in the process of applying for federal funding to begin testing other ways of attracting reluctant audiences, such as selecting the most effective information sources, which she will pursue upon completion of her current project in 2007.

—Buffy Lockette

Grants through the Division of Sponsored Research
October–November 2004 Total: $7,676,110

October 2004: Total $3,795,963
WARREN M W ANTHROPOLOGY MULTIPLE SPONSORS $681 MISCELLANEOUS DONORS
GOTTESMAN S T ASTRONOMY UNIVERSITY OF CENTRAL FLORIDA FL SPACE GRANT CONSORTIUM $1,500 NON LINEAR DYNAMICS IN ASTRONOMY AND PHYSICS
BARTLETT R J CHEMISTRY UNIV OF MISSOURI $60,735 DETERMINATION OF POTENTIAL ENERGY SURFACES FOR ENERGETIC MOLECULES
DOLBIER JR W R CHEMISTRY SPECIALTY COATING SYSTEMS INC $96,000 SYNTHESIS OF PERFLUORO[2.2]PARACYCLOPHANE (PARYLENE-F8)
DURAN R S PEARTON S J CHEMISTRY U S AIR FORCE $111,375 IMMOBILIZED ION CHANNELS CONTAINING MODIFIED MAXI-K CHANNELS -ADD ON TO EXISITING GRANT F49620-03-1-0393.
HIRATA S CHEMISTRY NATIONAL SCIENCE FOUNDATION $66,383 ITR/AP: COLLABORATIVE RESEARCH - SYNTHESIS OF HIGH PERFORMANCE ALGORITHMS FOR ELECTRONIC STRUCTURE-CALCULATIONS
HIRATA S CHEMISTRY U S DEPT OF ENERGY $142,208 BREAKTHROUGH DESIGN AND IMPLEMENTATION OF MANY THEORIES FOR ELECTRON CORRELATION
KATRITZKY A R CHEMISTRY ARKAT USA $21,818 FLORIDA HETEROCYCLIC CONFERENCE AND ARKIVOC ELECTRONIC JOURNAL
KATRITZKY A R CHEMISTRY EXXONMOBIL CORPORATION $20,030 JOINT RESEARCH INTO CHEMICAL ASPECTS OF PETROLEUM (AMENDMENT NO. 1 TO AGREEMENT #57821)
KATRITZKY A R CHEMISTRY EXXONMOBIL CORPORATION $16,150 JOINT RESEARCH INTO CHEMICAL ASPECTS OF PETROLEUM
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $275 SOFTWARE RESEARCH SUPPORT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $288 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $9,545 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $1,636 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $2,618 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $300 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $272 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $250 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY U S ARMY $130,615 LOW TEMPERATURE ADDITIVES
KATRITZKY A R CHEMISTRY U S NAVY $39,381 SYNTHETIC METHODS AND SYNTHESIS OF AZIDO- AND ACETLYENE- TRMINATED OLIGOMERS
KATRITZKY A R CHEMISTRY U S NAVY $196,907 SYNTHESIS OF ACETYLENES/DI-ACETYLENES, STUDY OF THEIR 1,3- DIPOLAR CYCLOADDITIONS WITH AZIDES/POLYAZIDES AND PREPARATIO
KLEIMAN V D CHEMISTRY NATIONAL SCIENCE FOUNDATION $44,000 CAREER:ULTRAFAST STUDIES OF EXCITON TRANSPORT IN CONJUGATED POLYMERS
MCELWEE-WHITE L A CHEMISTRY WILLIAM & MARY $174,388 HIGH BRIGHTNESS ELECTRON SOURCE DEVELOPMENT
REYNOLDS J R CHEMISTRY EIC LABORATORIES INC $37,740 CROSSLINKED CONJUGATED OLIGOMERS
TAN W CHEMISTRY NATIONAL SCIENCE FOUNDATION $128,174 NANOSCALE ARRAYS FOR DIRECT RNA PROFILING IN SINGLE CELLS AND THEIR COMPARTMENTS
TAN W CHEMISTRY PACKARD FOUNDATION $105,978 NANOSCOPIC, BIOLOGICAL AND EVOLUTIONARY ANALYSIS OF NEURONALDIVERSITY
TAN W MARTINEZ DIAZ K CHEMISTRY NATL INSTITUTES OF HEALTH $49,917 NANOSCALE DNA ARRAYS FOR SINGLE NEURON PROFILING - MINORITY SUPPLEMENT
TAN W MOROZ L L CHEMISTRY NATL INSTITUTES OF HEALTH $171,812 NANOSCALE DNA ARRAYS FOR SINGLE NEURON PROFILING
VEIGE A S CHEMISTRY DREYFUS FDTN, CAMILLE & HENRY $50,000 THE DREYFUS NEW FACULTY AWARD
WINEFORDNER J D SMITH B W CHEMISTRY AERODYNE RESEARCH INC $61,257 PORTABLE LASER INDUCED BREAKDOWN SPECTROSCOPY (LIBS) SENSOR FOR DETECTION OF BIOLOGICAL AGENTS
ALTMANN L J COMM PROCESS & DISORDERS U S DEPT OF VETERANS AFFAIRS $13,140 LEXICAL ACCESS IMPAIRMENTS IN PEOPLE WITH ALZHEIMER'S DISEASE
BINFORD M W VAN HOLT T GEOGRAPHY NASA $17,000 TWENTY YEARS OF LAND-COVER AND LAND-USE CHANGE EFFECTS ON NEARSHORE MARINE RESOURCES IN SOUTHERN CHILE
MOSSA J GEOGRAPHY U S DEPT OF THE INTERIOR $56,447 GEOSPATIAL ANALYSIS OF CHANNEL PLANFORM CHANGE IN MINED RIVE R FLOODPLAINS: IMPACTS AND IMPLICATIONS FOR
MUELLER P A FOSTER D A GEOLOGY NATIONAL SCIENCE FOUNDATION $22,250 COLLABORATIVE RESEARCH: WORKSHOP FOR INTEGRATED EARTHSCOPE RESEARCH AND EDUCATION IN THE NORTHERN ROCKY MOUNTAINS
GREGORY F G MCKNIGHT S A HISTORY UNIV OF SIEGEN $30,765 MYSTICISM AND MODERNITY
SAPIENZA C M INST ADV STDY OF COMMUN PROCES U S DEPT OF VETERANS AFFAIRS $62,002 NATIONAL STRATEGIC PLANNING FOR TRANSLATIONAL RESEARCH
SAPIENZA C M INST ADV STDY OF COMMUN PROCES U S DEPT OF VETERANS AFFAIRS $2,892 EXPIRATORY MUSCLE TRAINING IN PATIENTS WITH PARKINSON'S : A PILOT PROJECT
SAPIENZA C M INST ADV STDY OF COMMUN PROCES U S DEPT OF VETERANS AFFAIRS $5,000 MATLAB PROGRAMMER
MAIR B A MATHEMATICS NATL INSTITUTES OF HEALTH $140,535 GATED CARDIAC ECT RECONSTRUCTION WITH MOTION ANALYSIS
MAIR B A MATHEMATICS NATL INSTITUTES OF HEALTH $121,058 GATED CARDIAC ECT RECONSTRUCTION WITH MOTION ANALYSIS
HEBARD A F PHYSICS NORTH CAROLINA A&T UNIVERSITY $190,798 SYNTHGESIS AND CHARACTERIZATION OF SELF-ASSEMBLED ORDERED NANO ARRAYS FOR MAGNETIC & SUPERCONDUCTING APPLICATIONS
MITSELMAKHER G KORYTOV A PHYSICS FERMILAB $90,916 ENDCAP MUON SYSTEM BACKPLANE PRODUCTION
MITSELMAKHER G KORYTOV A PHYSICS FERMILAB $341,020 ENDCAP MUON SYSTEM DEVELOPMENT FOR THE CMS PROJECT FY 2004
MITSELMAKHER G KORYTOV A PHYSICS FERMILAB $282,184 ENDCAP MUON SYSTEM DEVELOPMENT FOR THE CMS PROJECT FY 2004
MULLER G PHYSICS NATIONAL SCIENCE FOUNDATION $127,832 ADVANCED LIGO: RESEARCH ON MODE MATCHING AND CONTROL SYSTEMS
WOODARD R P PHYSICS NATIONAL SCIENCE FOUNDATION $39,382 QUANTUM FIELD THEORY AND COSMOLOGY
HOLLINGER R C SOCIOLOGY MULTIPLE SOURCES $20,000 SECURITY RESEARCH PROJECT
YANG M C STATISTICS UNIV OF MIAMI $5,685 AIRWAY CLEARANCE TRIAL AND ADOLESCENT ADHERENCE TRIAL PROJECTS DATA ANALYSIS
LEVEY D J ANDINO J M ZOOLOGY NATIONAL SCIENCE FOUNDATION $484,824 SCIENCE PARTNERS IN INQUIRY-BASED COLLABORATIVE EDUCATION (S.P.I.C.E.)

 

 

November 2004: Total $3,880,147
SASSAMAN JR K E ANTHROPOLOGY WENNER-GREN FDTN ANTHRO RES $5,000 GHEBREIGZIABIHER, ASMERET, U. OF ASMARA, ERITREA--TO AID IN TRAINING IN ANTHROPOLOGY/ARCHAEOLOGY AT THE UNIV OF FLA
GE J ASTRONOMY NATIONAL SCIENCE FOUNDATION $334,780 DEVELOPMENT OF FIXED DELAY INTERFEROMETRY FOR DETECTING EXTRASOLAR PLANETS
GE J ASTRONOMY NATIONAL SCIENCE FOUNDATION $295,147 DEVELOPMENT OF SILICON IMMERSION GRATING TECHNOLOGY FORG ROUND-BASED ASTRONOMICAL SPECTROSCOPY
GUSTAFSON B A ASTRONOMY NASA $105,017 COMPLEX DUST STRUCTURES
SARAJEDINI A ASTRONOMY SPACE TELESCOPE SCIENCE INST $50,110 MAIN SEQUENCE TURNOFF AGES FOR SECOND PARAMETER CLUSTERS IN M33
SARAJEDINI A ASTRONOMY SPACE TELESCOPE SCIENCE INST $45,002 THE STAR FORMATION HISTORY AND METALLICITY EVOLUTION OF M33: A COMPREHENSIVE STUDY OF DISK EVOLUTION
MACK M C BOTANY MELLON FOUNDATION, ANDREW W $2,566 THE ROLE OF PLANT TRAITS IN ECOSYSTEM NUTRIENT CYCLING
OPPENHEIMER D G BOTANY PENNSYLVANIA STATE UNIVERSITY $264,664 THE FLORAL GENOME PROJECT: ORIGIN AND EVOLUTION OF THE FL GENETIC PROGRAM AND PHYLOGENETIC TOOLS FOR EVOLUTION AND
SCHUUR E A BOTANY MELLON FOUNDATION, ANDREW W $3,556 THE SENSITIVITY OF TROPICAL FOREST ECOSYSTEM DYNAMICS TO PRECIPITATION
SOLTIS D E SOLTIS P S BOTANY PENNSYLVANIA STATE UNIVERSITY $94,485 REQUEST FOR THE FLORAL GENOME PROJECT SUPPLEMENT FOR DEVELOPMENTAL MORPHOLOGY
SOLTIS D E SOLTIS P S BOTANY PENNSYLVANIA STATE UNIVERSITY $458,841 THE FLORAL GENOME PROJECT:ORIGIN & EVOLUTION OF THE FLORIDA GENETIC PROGRAM AND PHYLOGENETIC TOOLS FOR EVOLUTIONARY AND
DOLBIER JR W R CHEMISTRY ATOFINA CHEMICALS $91,379 SYNTHESIS OF NOVEL FLUORINATED POLYMERS DERIVED FROM OCTAFLUORO(2.2) PARACYCLOPHANE (AF4)
KATRITZKY A R CHEMISTRY EXXONMOBIL CORPORATION $19,491 JOINT RESEARCH INTO CHEMICAL ASPECTS OF PETROLEUM
KATRITZKY A R CHEMISTRY EXXONMOBIL CORPORATION $8,353 JOINT RESEARCH INTO CHEMICAL ASPECTS OF PETROLEUM (AMENDMENT NO. 1 TO AGREEMENT #57821)
KATRITZKY A R CHEMISTRY FLEXSYS AMERICA L P $36,000 STRUCTURE ACTIVITY RELATIONSHIPS IN CISCOUS SUBSTANCES
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $272 MILES COMPOUND CONTRACT
KATRITZKY A R CHEMISTRY MULTIPLE COMPANIES $523 MILES COMPOUND CONTRACT
KLEIMAN V D CHEMISTRY U S DEPT OF ENERGY $82,042 NANOSCALE ASSEMBLIES OF CONJUGATED POLYELECTROLYTES, ENERGY TRANSPORT, ENERGY TRANSDUCTION AND PHOTOVOLTAIC DEVICES
POWELL D H CHEMISTRY DOW CHEMICAL COMPANY $960 MASS SPECTROMETRY SERVICES
REYNOLDS J R CHEMISTRY U S DEPT OF ENERGY $128,536 NANOSCALE ASSEMBLIES OF CONJUGATED POLYELECTROLYTES, ENERGY TRANSPORT, ENERGY TRANSDUCTION AND PHOTOVOLTAIC DEVICES
RICHARDSON D E CHEMISTRY U S ARMY $52,508 DEVELOPMENT OF BICARBONATE-ACTIVATED PEROXIDE AS A CHEMICAL ANDBIOLOGICAL WARFARE AGENT DECONTAMINANT
SCHANZE K S CHEMISTRY AM CHEMICAL SOCIETY $1,783 ACS EDITORIALSHIP
SCHANZE K S REYNOLDS J R CHEMISTRY U S DEPT OF ENERGY $128,536 NANOSCALE ASSEMBLIES OF CONJUGATED POLYELECTROLYTES, ENERGY TRANSPORT, ENERGY TRANSDUCTION AND PHOTOVOLTAIC DEVICES
WAGENER K B CHEMISTRY U S ARMY RESEARCH OFFICE $127,753 POLYCARBOSILANE ELASTOMERS VIA CHAIN-INTERNAL AND CHAIN-END LATENT CROSSLINKING
LANE J S CRIMINAL JUSTICE DEPT OF JUVENILE JUSTICE $122,221 EVALUATION OF FAITH AND COMMUNITY INITIATIVE
WAYLEN P R GEOGRAPHY MISCELLANEOUS DONORS $580 MISCELLANEOUS DONORS
COLBURN D R HISTORY FL INSTITUTE OF GOVERNMENT $75,000 THE REUBEN O'D. ASKEW INSTITUTE ON POLITICS AND SOCIETY
BONA M WHITE N L MATHEMATICS NATL SECURITY AGENCY $4,400 A WORKSHOP ON AUTOMATED DEDUCTION IN GEOMETRY & A CONFERENCEON PATTERN AVOIDING PERMULATIONS
TIEP P H MATHEMATICS NATL SECURITY AGENCY $26,883 RESEARCH IN GROUP THEORY AND APPLICATIONS
ACOSTA D E MITSELMAKHER G PHYSICS U S DEPT OF ENERGY $74,873 US CMS TRIGGER SUBSYSTEM FY 2004
ACOSTA D E MITSELMAKHER G PHYSICS U S DEPT OF ENERGY $70,356 US CMS TRIGGER SUBSYSTEM FY 2004
BISWAS A PHYSICS FLORIDA STATE UNIVERSITY $86,170 INVESTIGATION OF THE NORMAL STATE OF ELECTRON-DOPED CUPRATES IN HIGH MAGNETIC FIELDS
CHENG H P PHYSICS UT-BATTELLE $3,500 MOLECULAR-NANO-WIRES PROPERTIES AND CONTROL
MATCHEV K T PHYSICS U S DEPT OF ENERGY $55,000 TASK G: EXPERIMENTAL RESEARCH IN COLLIDER PHYSICS AT CMS
MITSELMAKHER G KORYTOV A PHYSICS U S DEPT OF ENERGY $177,598 TASK G: EXPERIMENTAL RESEARCH IN COLLIDER PHYSICS AT CMS
MITSELMAKHER G KORYTOV A PHYSICS U S DEPT OF ENERGY $194,538 TASK G: EXPERIMENTAL RESEARCH IN COLLIDER PHYSICS AT CMS
ALBARRACIN D PSYCHOLOGY NATL INSTITUTES OF HEALTH $134,246 COGNITIVE STRUCTURE AND CHANGE IN MARITAL SATISFACTION
GRABER J A PSYCHOLOGY CORNELL UNIVERSITY $43,057 MULTI-ETHNC DRUG ABUSE PREVENTION AMONG NEW YORK YOUTH
TUCKER C M CURRY JR R W PSYCHOLOGY AGCY HEALTHCARE RES & QUALITY $367,782 A PATIENT-CENTERED CULTURALLY SENSITIVE CARE MODEL
DANIELS M J STATISTICS BROWN UNIVERSITY $93,639 ANALYZING COMPLEX LONGITUDINAL DATA IN BEHAVIORAL MEDICINE
OSENBERG C W ZOOLOGY SPRINGER-VERLAG $13,000 OECOLOGIA EDITORIAL OFFICE

Photo:
Jane Gibson

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