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Do you ever get tired of outgoing sales associates cheerfully greeting you when you enter a store and then following you around, interfering with your browsing, constantly asking if they can assist you? Well, they are not always out to make a sale or earn a commission, but rather to keep you from shoplifting.

“They try to overwhelm you with good customer service,” says Criminology Professor Richard Hollinger. “The main purpose, of course, is to see if you can be helped. But the more subtle, underlying reason is to let you know if you are a shoplifter you have been seen, we know you are in the store, so please leave if you’re interested in stealing from us.”

Hollinger directs the Security Research Project in the Department of Criminology, Law and Society, and is a leading expert in loss prevention. The project is best known for its annual National Retail Security Survey, which for the past 14 years has polled the vice presidents of security and loss prevention at all the major retail department stores, discount chains, specialty stores, pharmacies and major grocery stores in the US. The survey receives regular funding each year from Sensormatic/ADT, a major manufacturer of electronic security tags and home security, as well as from the National Retail Federation and ASIS International, a professional association of security officers. Individual retailers also support the program from time to time.

Richard Hollinger

Most [people] think they are going to get caught the first time they steal, then they think they may be caught the second time. By the third time they think they are never going to be caught.”

Richard Hollinger

In an industry that loses more than $30 billion a year to theft, the yearly assessment has become a way to identify the best practices for preventing loss. “Retailers nationwide lose about $15 billion a year due to employee theft, $10 billion to shoplifting and the rest to vendor fraud and administrative error,” Hollinger says. “None of the property crimes people worry about, such as convenience store theft, bank robberies and household burglary, even come close to these numbers. And compounding the problem is that we all pay for this loss in terms of higher prices.”

In October 2002, Consumer Reports published a story, “The Crime Tax,” highlighting the results from the National Retail Security Survey and proposing that the cost of merchandise would go down if the problem could be controlled. Hollinger says one of the best ways to combat theft is to hire honest employees, keep them as long as possible, and pay them equitably.

“You have to have a very dedicated and alert sales staff, which helps both prevent shoplifting and employee theft,” he says. “A dedicated employee doesn’t have a grudge against the employer so they are less likely to steal. They also are most willing to challenge and counteract shoplifters.”

Hollinger, who earned his PhD in sociology from the University of Minnesota in 1979, first became interested in loss prevention in high school, while working at a grocery store with a rampant level of employee theft and shoplifting. “At this particular grocery store, it was fairly normal to ‘graze,’ or eat your way around the store. Everyone did it, and when I asked if it was wrong I was told no, that it was a fringe benefit. I later found out the manager was stealing whole cartons of merchandise and reselling it and the head casher was embezzling. So it was a den of thieves.”

According to the 2003 survey, the furniture market has the highest rate of employee theft, followed by liquor/wine/beer and cards/gifts/novelties. The markets with the lowest employee theft were camera/photography and auto parts/tires. In contrast, the markets with the highest percentage of loss due to shoplifting were specialty apparel and men/women/children’s apparel. Furniture had the lowest percentage of shoplifting loss, followed by camera/photography and liquor/wine/beer. Graduate student Lynn Langton and Hollinger are presently conducting the 2004 survey.

The Security Research Project also recently completed a shopping center security project and a study of pharmacists who use and steal drugs. In February, a paper Hollinger wrote about a project in which he observed shoplifters in an Atlanta area drug store was published in Justice Quarterly, entitled “Who Actually Steals.” Graduate student Rich Asbell is working on a project, Shopping While Black, which examines racial profiling and harassment in retail stores.

Hollinger says thieves generally have just one thing in common. “Most think they are going to get caught the first time they steal, then they think they may be caught the second time. By the third time they think they are never going to be caught.”

—Buffy Lockette


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Photo:
Candace Hollinger

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